Smartphone Apps and SMS for Social marketing

Webinar July 23/24 on Behaviour Change at Your Fingertips: Social Marketings use of Smartphone Apps and SMS

Have you ever wondered about how new mobile technology can be used to drive behaviour change? Smartphone apps (including games) and SMS are being used by social marketers to assist people in losing weight, reducing energy consumption, quitting smoking and being safe around trains. Social marketing seeks to develop and integrate marketing concepts to influence behaviours that benefit individuals and the community for the greater social good. This presentation will provide an overview of social marketing and use case examples to demonstrate how mobile technology can be implemented by governments and non-profit organisations to assist people in leading happier and healthier lives. Case examples include the Quit forTwo Quit You app, the MumBubConnect breastfeeding SMS program, the Citysmart Low Income-Earner Energy program digital intervention. Presented on July 23/24, 2015, by Professor Rebekah Russell-Bennett (Queensland University of Technology), Australia.

This 60-minute webinar will be presented twice, because iSMA members live worldwide. Free for iSMA members. iSMA membership is only $49.95 a year, $29.95 for students ($4.95 / $2.95 a year for those from developing countries.)

The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and newsworthy information on evidence-based social marketing advances and resources world-wide.

Details and registration at https://isma.memberclicks.net/webinars


Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com