I'm new to this forum; I'm an ecopsychologist (www.wildsight.co) and writer looking for leads and information on the most efficient means to reach out to create more awareness for wildlife traveling across and along roadsides (typically referred to as "Roadkill") beyond the obvious (tried Facebook w/boosting posts, created a cycling apparel company with messaging, etc.) I cannot seem to get any traction to generate enough discussion that would give rise to paradigm change around the issue (it was the subject of a 1 year Masters Thesis).
Any leads in the area of reaching the largest possible audience with my wildlife related blogs / creating more awareness for daily motorists -- kindly refer to my posts on the site -- would be greatly appreciated (and credited if you like.)
Kind regards,
Denise Boehler
President
Wildsight.co, Inc.
United States
www.wildsight.co
Looking for Research on Efficient Social Marketing for Reducing Roadkill
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I love that story, and appreciate your sincerity of feelings about the whole issue, Mr. Gilbert. That's precisely the reason why I undertake the work and feel the way I do about saving animals in our country from needless deaths on our roadways. Ours is a constructed and continually developing landscape, and animals are finding themselves under increasing pressures to survive (and thrive) despite our best efforts to leave them out. We need folks like your neighbor, Mary, to get out there to act on their behalf, now, more than ever.
I'll look her up, and if you have further interest in the work, feel welcome to check in on my website from time to time as I do my own advocacy awareness and writing...
Warmly,
Denise.
Denise Boehler
President
Wildsight.co, Inc.
United States
www.wildsight.co
This is a big problem for the Division of Wildlife where I live in Cedar City, UT. During the worst times we see 3 roadkilled deer a day. We have tried flashing deer signs, radio spots and Facebook posts, all with little perceived success. Some of the efforts hit on the tenets of CBSM but it was a purposeful approach. More of just, lets see if this helps. Let me know if you find out more or come up with some good ideas!
-Matt
mbartley@utah.gov
Matt Bartley
Aquatic Invasive Secies Biologist
Utah Division of Wildlife Resources
United States
Ms. Boehler,
At first glance, a campaign to reduce roadkill seems quirky. Then I thought back a few years to when my wife and I were living in Gilsum, New Hampshire. There was an elderly lady(Mary) who lived across the road from us who was part of a local group that was familiar with breeding and migration patterns of wildlife in our area. I remember times of the year when Mary would head out to get together with her group to perform traffic control for hoards of frogs that were migrating after their mating season. It'd be interesting to see if you could find out more about them. Contact the Southwest NH Regional Planning Commission, ask for Tim. Or try getting in touch with officials at the nearby Town of Keene, NH.
I thought Mary was a little quirky back then. The way I see it now, she was a visionary. No one could say Mary was out tending frogs because she had nothing better to do. This was one of a vast array of concerns and interests she had in our world.
Good luck,
Peter
Peter Gilbert
Canada