Want to get your team members to better understand and support your behavior change work? Haven't been able to get them to related training off-site? Invite them to participate with you, at your location, in brief, convenient webinar training sessions.
Next in our series of 90-minute interactive webinars is "Introduction to Social Marketing and CBSM". Participants in that session will learn about the language and key concepts of Social Marketing and Community-Based Social Marketing (CBSM), their evolution and roles in the intervention continuum, Exchange Theory, behavior selection, audience research, stages of planning a program, and the synergistic tools of change emphasized in Community-Based Social Marketing.
When: Monday October 17, 2016, 12:00 to 1:30 PM Eastern Standard Time
Details and registration: http://webinars.cullbridge.com/
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Your trainer will be Jay Kassirer, President of Cullbridge Marketing and Communications, General Manager of Tools of Change, and a founding Director of the International Social Marketing Association. Jay has 25 years of professional marketing, communications and research experience involving environment, health and sustainability. He has contributed to the development of enduring outreach programs such as the Green Communities home energy audit and well aware programs, BC Hydros Power Smart program and Canada Mortgage and Housing Corporations Healthy Housing and Sustainable Community Planning initiatives, and co-led the formation and growth of Canadas multi-stakeholder Healthy Indoors Partnership. Jay wrote and publishes the widely acclaimed Tools of Change website (www.toolsofchange.com), based on a community-based social marketing (cbsm) workbook he co-authored with Doug McKenzie-Mohr, and is recognized internationally as an expert on cbsm approaches.
Jay has been teaching this webinar for 12 consecutive years. To date, 90% of participants have said it far exceeded (4%), exceeded (39%) or met (47%) their expectations; 85% of webinar participants have said they would take another Tools of Change instructional webinar within a year and 80% would recommend the sessions to their colleagues.
Typical comments from confidential post-webinar evaluations include the following:
"Better than a typical conference session - more interactive, more really interested folks."
Great introductory course... good examples... I would highly recommend it."
Did a great job explaining concepts and examples in practice. It forced me to think about how we are using these concepts and come up with new ideas.
"Very informative, with layered insight on several levels."
Clear and concise explanation of concepts. It felt very individualized.
"Informative and fun ... you can ask questions easily and get answers as fast."
Being asked questions to respond to was engaging. We also liked being asked to think about an example of our own to work with throughout the webinar.
"I appreciated the use of examples and participants own input to move the lessons along while building on the theory."
Great format ... the technology was flawless ... very user friendly
"I plan to urge all my co-workers to participate in these webinars."
When: Monday October 17, 2016, 12:00 to 1:30 PM Eastern Standard Time
Details and registration: http://webinars.cullbridge.com/
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
Eleven days to Oct.17 Intro Webinar on Social Marketing and CBSM
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com