Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A central theme of his was how because of norms, social diffusion, and cascading effects, individual actions can be just important as systemic, structural and policy change. The former essentially drives the latter. I'm seeing less divisive "either/or"-ism these days surrounding this issue, which is good, so this messaging seems to be a helpful perspective backed up by the social science research.
The video and audio is now available if you’d like to check it out; here’s the link.