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Julie Cook Kitchener October 19, 2020

Hi everyone,

I've come across an interesting article from the Behavioral Scientist about Cape Town, South Africa using behavioural science to overcome its water crisis. The city created a "Day Zero" campaign, Day Zero being the point at which the water supply to most of the city would be turned off. The city developed a comprehensive behaviour change strategy including compulsory water restriction devices, fines, water pressure management, water rationing, and easy-to-understand messaging. The city also implemented fun and interesting measures like two-minute shower songs, a water map and water savings initiatives in schools. How successful were they? Check it out here!