Thank you for registering for the advanced community-based social marketing
workshop. Use this forum prior, during, and after the workshop to share information and
dialogue with participants, co-hosts, and myself.
Advanced Workshop Discussion Forum
Sign in or Sign up to comment
Q: Do you use incentives for completion of surveys?
A: We typically do not need incentives for the mail based surveys. It seems to be enough to provide the stamp and personalization. We do, however, provide incentives when we are doing intercept surveys (i.e., in person out in public). In that case, people are coming/going and the incentive can offset the inconvenience.
A: We typically do not need incentives for the mail based surveys. It seems to be enough to provide the stamp and personalization. We do, however, provide incentives when we are doing intercept surveys (i.e., in person out in public). In that case, people are coming/going and the incentive can offset the inconvenience.
Q: When constructing a survey, do you gather demographic info at the start of a survey or at the end? Assuming that gathering demographics is important and don't want to miss getting that info if someone taps out before the end of the survey?
A: we always gather demographics at the end so that it doesn't bias future responses. The only exception is when the demo is a qualifier for other questions. For example, home ownership (rent/own) or housing type (single/multi) will often send people down a particular path of relevant questions.
A: we always gather demographics at the end so that it doesn't bias future responses. The only exception is when the demo is a qualifier for other questions. For example, home ownership (rent/own) or housing type (single/multi) will often send people down a particular path of relevant questions.
Q: In reference to the chips Doug mentioned in Australia garbage pick up, Is there any research on whether people are annoyed by those emails if they are coming in frequently? Or do they like getting the feedback? is it something they can opt out of?
A: I am not sure if anyone has studied this strategically, but many email programs will allow you to track metrics such as open rates, click-through rates, etc. This would give you a good sense for whether people are finding the emails useful. You would also provide an opt-out of course and you could track opt-outs as well.
A: I am not sure if anyone has studied this strategically, but many email programs will allow you to track metrics such as open rates, click-through rates, etc. This would give you a good sense for whether people are finding the emails useful. You would also provide an opt-out of course and you could track opt-outs as well.
...
A: We typically state that the surveys are confidential rather than anonymous. Anonymous would indicate that their responses could not be tracked back to their identity. We also assure people that their responses will be combined with that of others and that their names/properties will not be called out in any reports. Usually with mail, we don't actually know their name (it is addressed to current resident).