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Julie Cook Kitchener June 21, 2021
Hi everyone,

The International Social Marketing Association and the Australian Association of Social Marketing are co-hosting a webinar regarding the role of motivational research in influencing behaviours. Motivational research aims to discover why people behave the way they do, including what they do not know about themselves.

The times for the webinar are as follows:

Webinar #1: June 28
7:00 – 8:00 pm ET (GMT-4) (June 28)
9:00 – 10:00 am AEST (GMT+10) (June 29)

Webinar #2: June 29
12:00 pm – 1:00 pm BST (GMT +1)

Here's the synopsis of the event:

It is well known that influencing human behaviour is extremely challenging,
but it is possible. If we truly understand the people we seek to influence,
why they do what they do and what they need to encourage them to change
their behaviour, we can create strategies and communications that make a
difference. But very often the true drivers of behaviour are not rational,
logical, or easy to identify through traditional research approaches. This
webinar will use a series of practical examples of successful behaviour
change strategies to demonstrate the critical role that academic theory and
motivational qualitative and quantitative research can play in creating
effective behaviour change strategies.
 
Learning outcomes:
  • Understanding what motivational research is and why it is critical.
  • How to use motivational research to develop effective communications.
  • Practitioner insights into what works to influence behaviour change.
  • Why and how motivational research goes beyond providing personas.

The event will be hosted by Joan Young, one of Australia’s leading social marketing researchers, and research and evaluation lead at The Behaviour Change Collaborative.

For more information and to register, click here

Reference: Thomas, J.W. (no date). Motivational Research. Available at: https://www.decisionanalyst.com/whitepapers/motive/