Thank you for registering for the introductory community-based social marketing
workshop. Use this forum prior, during, and after the workshop to share information and
dialogue with participants, co-hosts, and myself.
Introductory Workshop Discussion Forum
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Why exactly you would want to couple repetitive behaviours with one time behaviours instead of targeting them in isolation? When people engage in one-time behaviours the impacts are often not as large as expected because people often engage in repetitive behaviors that offset the expected impact (for example someone installs a low-flow shower head and then takes longer showers). Pairing repetitive actions helps to avoid these rebound effects.
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