Hi all, Rare’s Centre for Behavior & the Environment has published a framework that includes six behavioural levers to apply when leading behaviour change campaigns.
They explain that traditionally, environmental program planners have used information, rules and regulations, and material incentives to affect behaviour change. We now know the limitations to these levers: information does not always lead to action, incentives sometimes backfire, and rules are not always easy to enforce. We also know that behavioural science research has led to the toolkit growing over time to include other powerful levers such as emotions, social influences, and structure/context for decision-making (i.e. choice architecture). The framework includes overarching principles and bullet-point strategies for how to implement them. This is a useful—and brief—toolkit that summarizes behavioural levers available to environmental program planners. If you’d like to download the document, click here. To watch a half hour webinar on how to apply the behavioural levers, which includes real-life recycling case studies from Massachusetts and Ohio, click here (Scroll down to webinar series #5. To skip the intro, start at the 5:07 minute mark).
They explain that traditionally, environmental program planners have used information, rules and regulations, and material incentives to affect behaviour change. We now know the limitations to these levers: information does not always lead to action, incentives sometimes backfire, and rules are not always easy to enforce. We also know that behavioural science research has led to the toolkit growing over time to include other powerful levers such as emotions, social influences, and structure/context for decision-making (i.e. choice architecture). The framework includes overarching principles and bullet-point strategies for how to implement them. This is a useful—and brief—toolkit that summarizes behavioural levers available to environmental program planners. If you’d like to download the document, click here. To watch a half hour webinar on how to apply the behavioural levers, which includes real-life recycling case studies from Massachusetts and Ohio, click here (Scroll down to webinar series #5. To skip the intro, start at the 5:07 minute mark).
