Portland’s Transportation Wallet is a demand management strategy that encourages people to drive less and try alternative travel modes, while reducing the use of single-occupant vehicles, the demand for on-street parking, and the burdens of transportation costs for people with low-incomes. Users see it as a package of valuable travel options at a deep discount, or at no cost when trading in a parking permit or meeting income criteria. The program reduced participants’ drive-alone rates to 10% in 2023, from 24% in 2021. It is funded by charging for choosing the ‘competition’ (i.e. making it more expensive to drive / park a car.) Designated a Landmark case study by our transportation panel in 2024. https://toolsofchange.com/en/case-studies/detail/770/https://toolsofchange.com/en/case-studies/detail/770/
