I am currently writing a report on best regulatory practices, and I would have expected the interaction between CBSM and regulation to emerge but it has not really done so. Do any of the list members have examples or studies that show the interaction or possible ways of developing this? It seems to me that marrying CBSM to intergrated resource management strategy is a pretty key potential development.
regards
Professor Paul Martin
Australian Centre for Agriculture and Law
University of New England
Tel 0416015161
Seeking Examples or Studies on CBSM and Regulation
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I have been working on this type of issue at the Environment Agency (main environmental regulator for England & Wales). It is a very challenging topic for a regulatory agency. An example of the thinking being developed can be found in the following report available on our online catalogue: Beyond regulation (Non-legislative mechanisms for implementing the Water Framework Directive) http://publications.environment-agency.gov.uk/epages/eapublications.storefront/
450a6c4401355ac4273fc0a802960651/Product/View/GEHO0506BKUR&2DE&2DE A very large issue for the Environment Agency is resourcing effective community based interventions. In addition to the water example above, we are also doing work relating to SMEs (small & medium sized enterprises).
Pete
I don't know where you live Patricia, but I can tell you that here most people idle their cars because it's cold. Whitehorse also has various 'anti-idling' campaigns, but they are a tough sell when it's 30 or 40 below.
Val Loewen
Whitehorse, Yukon
If it gives you any comfort at all, Patricia, we just moved here from Australia and were stunned by this practice. It doesn't happen in Australia at all.......
Melissa
Montreal (in particular Beaconsfield I think) had an idle free policy several years ago. I am sure that if one were to check by-laws, it is probably on the books for several cities and towns. The difference is how it is communicated to its citizenry. In some cases the fact is it gets put on the books, it may get a line in the local rag, but no real effort may be put into communicating the necessary awareness that starts the behaviour change. Mississauga ( a city on the western border of Toronto) instituted an idle free policy and received an award for its work - about 4 years ago NRCan does list a few, but there is not to my knowledge a centralized list of those cities that have down so. http://oee.nrcan.gc.ca/transportation/business/documents/idling-newslett ers/summer-2006.cfm?attr=28#communities_in_action This site does have some interesting information. Unfortunately, some of the smart things by-laws can enable (IF they are crafted intelligently) are not always supported by the elements of CBSM that enable them to work. My personal pet peeve in this issue are those people that leave their car running as they spend the 5 or 10 minutes in a coffee line-up, although parents driving their kids two blocks to a school bus pick-up and leaving their car running while they wait the 5 or 10 minutes for the bus is right there as well. However, rather than rely on by-laws I am a fan of using humour as part of the package to change behaviour. Its worked well for me so far.
L. E. Johannson B.E.S., (Hons) M.Sc., FRSA
Hi Paul:
A standard view on the relationship between law and social marketing (including CBSM) is that social marketing fills the gap between information only / tell me, and law /make me. Through social marketing techniques, it is possible to engage a wider audience than those who would be moved through information alone. This is done by helping targeted individuals connect with their personal reasons for exercising their options, and by helping reduce the costs of / barriers to action. As illustrated in the diagram below, social marketing goes beyond the "tell me / show me" approach of information campaigns by taking a "help me" approach. The Role of Social Marketing Within the Continuum of Public Interventions In fact, social marketing can also be used to help build support for and compliance with laws. I am aware of two environmental areas where the relationship between laws and social marketing have been studied.
For a review of the relationship between social marketing and pesticide by-laws, go to www.cullbridge.com/Projects/Pesticides.htm
For a review focused on vehicle idling, go to http://oee.nrcan.gc.ca/communities-government/transportation/municipal-commu nities/reports/carrot-stick-combo/index.cfm?attr=28
I hope this helps.
Cheers,
Jay
Jay Kassirer
President, Cullbridge Marketing and Communications
61 Forest Hill Avenue,
Ottawa ON, Canada K2C 1P7
Tel: (613) 224-3800,
e-mail: [email protected]
Website: cullbridge.com
I'm not sure if this is how it happened, but a few municipalities in Canada now have vehicle idling by-laws - it may have started with CBSM with signage and other communications in specific locations (such as schools through the Green Communities (Ontario). Toronto is an example of where bylaws have been enacted - stipulating time limits on this most wasteful and polluting activity. Are people idling unnecessarily all over the world?? I just can't understand why drivers started to do this ...
Patricia