We are designing Idle-Free signs for use in B.C. Certainly there are a lot of examples to work from, but I'm wondering if anyone has done any research about what messages the public finds most relevant and motivating - do you say be idle-free for cleaner air and health, for GHG reduction, or for personal savings - or a combination of these? Has anyone ever done testing of their sign designs and messages?
Environmental Management Analyst
Air Protection, BC Ministry of Environment
3rd Floor 2975 Jutland Rd.,
Victoria BC V8T 5J9