Web Campaigns Promoting Bicycle Commuting

Hi Jernej,

There are plenty of examples out there if you do a bit of google searching. The comment that I would make is that in my experience this type of behaviour change really needs to involve engagement with the audience; empowering / facilitating motivated members of the audience to encourage their peers to take action. A web tool can support this, but I really think that travel change is something that involves working through travel options for people in a fairly customised way (there isn't really a one size fits all as people live in different places & have different needs & barriers). You also need to consider how to monitor / evaluate the effect of the website.

Have a look at the school and workplace travel planning that Transport for London do - www.anewwaytowork.org and also the DfT's Smarter Choices work. TfL has guidance on delivering travel plans for both audiences.

In terms of specific web tools somethings to consider are a carbon savings calculator & a calorie counter to act as motivators.

Good luck,

Alexis

Alexis Anderson
London Borough of Richmond
United Kingdom

Hi Jernej,

There was a recent launch of a new sustainable transportation web tool here: www.hastebc.org

On it there are planning tools and stories to help schools set up a sustainable (hike, bike, bus or carpool) transportation campaigns (customized). There is also seed funding and a calculator to help connect transportation to carbon emissions. This seems to be working really well for schools.

I have also seen some success with "Commuter Challenges" or "Hike, Bike or Bus" weeks targeted at the working world - in particular large companies like to get engaged in these challenges.

I hope that is helpful!

Darla Simpson
Canada

Hi Jernej

A specific example here in Oz of a schools-based program is the "Walking School Bus" initiative (http://www.travelsmart.gov.au/schools/schools2.html). As was suggested by the other respondents, this is not a unique idea by any means, however you'll find step-by-step guides etc on the website above.

For commuters, I think one of the most advanced programs I've come across is Transport for London's "A new way to work" program - you'll find loads of materials under the following website:

http://www.tfl.gov.uk/corporate/projectsandschemes/workplacetravelplanning/7447.aspx

Finally, in support of a more consistent approach to workplace travel planning, there has been a national standard recently released in the UK that may be worth investigating (PAS 500/2008 National Spec for Travel Plans):

http://www.bsigroup.com/en/Shop/Publication-Detail/?pid=000000000030180397

Hope this helps and good luck for your quest


kristian handberg
Dept of Sustainability and Environment
Australia

Hi Jernej,

We run a number of Travel Planning projects for workplaces and schools (which along with other sustainable transport modes, includes cycling) as part of the TravelSmart Program. We have project(s) doumenting the Travel Plans (for schools online. Please have a look at our website: http://www.travelsmart.vic.gov.au/
or feel free to contact me if you would like any further information about the Program.

Regards,

Skye

Walking and Cycling Branch, Dept. of Transport, Victoria, Australia

Skye Turner-Walker
DoT

Hi Jernej

At Darebin City Council here in Victoria, Australia, we've been running our Going Places program for 3 years. It's a sustainable travel reward scheme. You can see it here: www.goingplaces.darebin.vic.gov.au

It was inspired by the Way To Go program: http://www.waytogoclub.com/

Ben

Ben Grounds
Darebin City Council
Australia