Dear colleagues,
I work for the European office of the World Health Organization, where I have been asked to look into the environmental impacts of our activities and propose a strategy for reducing these.
We have approximately 250 technical staff members who provide policy and technical advice to 52 member states. As such, our greatest source of CO2 emissions by far is air travel.
I am looking for strategies applied in similar knowledge-driven organizations to reduce air travel, e.g. by providing incentives to use video-conferencing facilities, or incentives for employees to opt for rail travel rather then air for short distance journeys. What might these incentives be?
If anyone is aware of a case where one or several of the components of the CSBM approach have been successfully applied to curb air travel in an organization, or of existing proposals for CSBM campaigns aimed at reducing air travel, I would be really happy to hear from you.
Yours, Martin KvK.
Martin Krayer von Krauss, PhD
Denmark
Incentives to Reduce Air Travel
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Martin,
Not a direct answer to your question, but you may be interested that the World Wildlife Fund (WWF) launched a "One in Five Challenge" in the UK. It got some major UK companies, such as British Telecom, Marks & Spencer, Skanska, Vodafone and Capgemini to sign up and they are incentivising staff to reduce unnecessary flying. This is a guided programme and award scheme that helps companies reduce their flying by 20% within 5 years. If you achieve this level of reduction, not only do you save money and carbon, you get to display the Panda! This scheme only runs in the UK so is only available for UK based companies or UK offices of MNCs. However, it might be worth taking a look at their campaign: see wwf.org.uk/oneinfive or contact Jean Leson at WWF on +44 (0)1483 412506.
Martin
Martin Higgitt
Associate Director
JMP Consultants Ltd.
United Kingdom
www.jmp.co.uk