Todd Maki Palo Alto June 24, 2010

We're looking into understanding the potential cost differences that may be encountered when conducting a CBSM-based campaign (including in-person communication with display/demonstration booths, pre/post campaign surveys, etc) relative to a more "standard" marketing campaign (including fliers and promotional materials).

If anybody is aware of this sort of information, can you please provide any references, insight, studies or cases that could help provide some background information and expectations? It would be particularly helpful if it is related to a consumer rebate campaign for energy efficient products.

Best regards,
Todd

Todd Maki
United States