Lynn Johannson Georgetown Sep 24, 2010 9:41 am

We are seeking stories from or about small businesses related to their efforts to green their productivity in three areas: success stories, green innovations and eco-bloopers. These stories will be considered for programming on a new high definition online TV platform, GFTG TV. Preference is given to stories on or from companies with fewer than 50 people and especially "TLCs", companies with fewer than 10.

Success Stories - we want to hear about the things that have already worked. We are particularly interested in stories that demonstrate how behaviour changes helped reduce costs, and their impact on the environment.

Green Innovations - this can be an innovation that is 'new to you'(although the technology may have been around for a few years)or is avant guarde (such as applications derived through biomimicry). Again we are interested in what behaviour changes were needed for adoption.

Eco-Bloopers: This program stream has a broad spectrum. On the 'left' of the spectrum, we are looking for stories geared towards things that did not work, where the story fosters the opportunity to get help from someone else who tried and succeeded. The Eco-Blooper may identify where there is a consistent problem based on ecological illiteracy, such as the common problem of those that market products as 'chemical free'. Eco-bloopers can also ask questions related to greenwash, to seek clarification and promote the needed behaviour changes to address it.

We are interested in materials from anywhere in the world. To see some of the programming already available go to our .net address and click on GFTG TV.

Lynn Johannson
Head of the Collaboration
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net