Transport Canada's ecoMOBILITY Program is offering a free bilingual webinar called "Implementing Social Marketing" THIS Wednesday, October 13 from 1-2pm EST. All participants will get a copy of "Changing Transportation Behaviours: A Social Marketing Planning Guide", a new guide designed to help TDM planners and other transportation practitioners implement effective social marketing campaigns.
This webinar will present "Changing Transportation Behaviours: A Social Marketing Planning Guide", a new guide designed to help TDM planners and other transportation practitioners implement effective social marketing campaigns. Please note that the presentation will not focus on the theory behind community-based social marketing (CBSM) but will rather address the practical application of CBSM.
Following the presentation on the new guide, Beth McKechnie, Workplace TDM Coordinator from Resource Conservation Manitoba, will present the results from the social marketing aspects of Winnipeg's WinSmart Showcase, one of the projects funded by Transport Canada's Urban Transportation Showcase Program (UTSP). This project included a social marketing pilot, which was remarkably successful in bringing about modal shifts despite Winnipeg's harsh winter weather and entrenched car culture.
Go to http://www.surveymonkey.com/s/tce to sign up for the webinar.
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
Dear Jay,
thank you for announcing the ecoMOBILITY seminar, and the guide on changing transportation behaviours.
Will any of the material presented in the seminar or the guide deal with getting professionals to fly less and use alternatives (i.e. tele or video conference, or webinars) more?
Yours, Martin KvK.
Martin Krayer von Krauss, PhD
WHO, Regional Office for Europe
Scherfigsvej 8, 2100 Copenhagen Ø
Denmark
Tel. +45 39171473
Fax. +45 39171878
Martin Krayer von Krauss
Technical Officer
WHO, Regional Office for Europe
Denmark