Jo Horsley Llandeilo August 16, 2011

SI is when either you produce more food using the same inputs or the same amount of food using lower inputs, the aim is to decrease the input output ratio by a steady percentage. We are a land owning conservation charity in Wales and we are considering using CBSM to investigate the success of specific interventions and then to promote them using social norms. I recall seeing a project somewhere in North America doing something similar by producing a booklet showcasing inputs and outputs achieved on a dozen or so farms which had adopted low input methods in a locality, does anyone have any details of this or similar projects in the developed world?

Jo Horsley
Environment Wales Development Officer
Wales