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Jay Kassirer Ottawa March 5, 2012

This webinar presents a case study of the application of Community-Based Social Marketing to encourage backyard composting in the Township of Langley, British Columbia. The entire project is presented, from original research to the findings of the pilot project and how the Township moved forward with a subsequent roll-out.

The project was conducted in two very different neighbourhoods, one a mature area and one a brand new development. Issues of language, yard-size, use of in-sink disposal units, gardening and other challenges will be discussed. As well, the presentation identifies the best practices in promoting the behaviour of composting in the backyard.

Presented by Ken Donnelly, LURA Consulting on Wednesday March 21, 2012 from 12:00 to 1:00 Eastern Daylight Time.

Registration ($50): www.webinars.cullbridge.com

Jay Kassirer
Cullbridge Marketing, and Tools of Change