So many of us are thinking right now about how the world will transition out of COVID-19 lockdown. This blog post from Griffith University features Professor Jeff French, who is the CEO of Strategic Social Marketing, co-author of a textbook by the same name, and Professor of Social Marketing at Brighton University Business School in the UK. He shares his advice on what behavioural strategies would be best used through this transition phase. Jeff covers themes such as audience segmentation, message framing, and community ownership over the transition. Here's the link to the blog post. Enjoy!
