Just came across a great resource on the Conservation Optimism website, the Positive Communication Toolkit, which is all about message framing, check it out!
Positive Communication Toolkit Available on Conservation Optimism's Website
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Fiona Martin
North Shore
August 11, 2022 11:37 PM
That's a really great resource! Thanks
August 24, 2020 02:57 PM
Hi Liz,
Thanks for sharing this. I just checked out the toolkit and found many helpful insights on how to best frame messages, including considering the values and beliefs that underpin the messages, and learning what various communication traps are and how to avoid them. This was so useful!
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