Julie Cook Waterloo November 4, 2020

Hi everyone,

A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring effects that sometimes occur. Queen Mary University of London researchers analyzed 65 articles published between 2008 and 2019 that identified failed behavioural interventions, including nudges (subtle persuasive techniques to influence behaviour). The findings are surprising. To read a brief summary of the findings, visit this post in the New Scientist. To access the full journal article, you can find it here (note that there is a fee to access the full article).