Hi everyone,
You might recall that back in the summer I posted Behavioural Scientist's summer reading list. Now they're back with a "best of 2020" book list, and they've got some fantastic reads.
There is a range of topics, including:
- How we are hardwired for kindness
- The passion economy
- Solving problems "upstream" (in a preventative way) instead of "downstream"
- Decoding the patterns of human connection
- Learning how to rethink and unlearn
Check them out here!
That’s a great list, thanks for sharing it, Julie! I thought it would also be good to post the books that were given away at the 2020 SPARKS social marketing sconference that was held today and yesterday. They always have a quiz after each talk and the first person to answer correctly gets a book! Since the conference was virtual this year it happened in the chat box…
Here’s the list:
• “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing” by Doug McKenzie-Mohr
• “The Upside of Irrationality: The Unexpected Benefits of Defying Logic” by Dan Ariely
• “The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations” by James Surowiecki
• “The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg
• “Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line” by Philip Kotler, David Hessekiel, and Nancy R. Lee
• “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell
• “Switch: How to Change Things When Change is Hard” by Chip Heath and Dan Heath
• “Policymaking for Citizen Behavior Change: A Social Marketing Approach” by Nancy Lee
• “Misbehaving: The Making of Behavioral Economics” by Richard Thaler
• “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds” by Rex Briggs and Greg Stuart
• “Nudge: Improving Decisions about Health, Wealth, and Happiness” by Cass Sunstein and Richard Thaler
• “Misinformation and Mass Audiences” by Brian G. Southwell et al.
• “Invisible Influence: The Hidden Forces that Shape Behavior” by Jonah Berger
• “You are Not So Smart” by David McRaney
• “Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds” by Howard Gardner