Dear colleagues,
My collaborators and I are conducting a literature review of CBSM research to evaluate the use of the first stage of CBSM: behavior selection. We are particularly interested in any work that is unpublished.
Do you have a behavior change project that you started by considering multiple behaviors? If yes, how did you evaluate those behaviors to decide which to focus on?
I would be grateful to learn about the details of your project, and/or to receive any written report you may have. Please reach out at cindy.frantz@oberlin.edu with any questions.
Cindy Frantz
Oberlin College
My collaborators and I are conducting a literature review of CBSM research to evaluate the use of the first stage of CBSM: behavior selection. We are particularly interested in any work that is unpublished.
Do you have a behavior change project that you started by considering multiple behaviors? If yes, how did you evaluate those behaviors to decide which to focus on?
I would be grateful to learn about the details of your project, and/or to receive any written report you may have. Please reach out at cindy.frantz@oberlin.edu with any questions.
Cindy Frantz
Oberlin College
I am the Luckiamute Watershed Council Outreach Coordinator, and one of the partners in a behavior change campaign called the Mid-Willamette Beaver Partnership (western Oregon). We have just started out in the process, and are in the process of behavior selection right now. We are considering multiple behaviors related to keeping beaver on the landscape and minimizing beaver trapping by landowners. In order to evaluate the behaviors and decide which to focus on, we are contacting 12 - 15 subject matter experts - many of which we already have a relationship with - and asking them to rate the "impactfulness" of those behaviors towards achieving our behavior change campaign goals, using a scale of 0 (no impact) to 10 (highest impact). Once we have the impact ratings from all of the experts, we will have an average "impactfulness" score for each behavior. That will allow us to fill in one of the factors in the "impact x probability x penetration" formula that Doug McKenzie-Mohr recommends for behavior selection. In this formula, probability would be the likeliness of adopting the behavior (on a scale of 0 - 10), and penetration would be the percentage of folks who have not yet adopted the behavior. Probability and penetration both involve a survey of the target audience, which we have not yet done.
I hope that helps! I am on vacation from Aug. 1 - Aug. 8, but feel free to reach out after then if you have any questions for me.
Suzanne Teller, Outreach Coordinator
Luckiamute Watershed Council
outreach@luckiamutelwc.org