Dear All,
I am trying to build an awareness plan to reach traditional fishermen who dump their fishing gear randomly whether in the sea or on the beach. Are there any similar campaigns or reports that can help me understand this target audience's characteristics and how to best reach them.
Have there been any solutions applied somewhere to tackle this issue?
I am trying to build an awareness plan to reach traditional fishermen who dump their fishing gear randomly whether in the sea or on the beach. Are there any similar campaigns or reports that can help me understand this target audience's characteristics and how to best reach them.
Have there been any solutions applied somewhere to tackle this issue?
I know that this is a few years late, but here in Mandurah we have 'Reel-It-In' Bins which are targeted at popular fishing spots.
https://www.riverguardians.com/projects/reel-it-in/
https://www.dbca.wa.gov.au/news/2021/reel-it-fishing-line-bin-project-continues-grow
Additionally, we continue to showcase wildlife that has been affected by them to ensure that they are most conscious of their actions
Hope this helps :)