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Jay Kassirer Ottawa April 13, 2007

In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks people to NOT do what we don't want. Yet we often see an accompanying picture of the behavior we DON'T want, with a line though it. Is anyone aware of research on the impact of using a positive picture (of the behavior we want) rather than the usual negative picture of what we don't want with a line though it?


Jay Kassirer
President, Cullbridge Marketing and Communications
61 Forest Hill Avenue,
Ottawa ON, Canada K2C 1P7
Tel: (613) 224-3800,
e-mail: kassirer@cullbridge.com
Website: www.cullbridge.com