CBSM Weighting Methodology for Selecting Behaviors

Hi Brian:

You asked about examples of the application of the community-based social marketing weighting methodology for selecting behaviours. We recently published a case study, which contains some details about our use of that weighting methodology with a range of energy efficiency behaviours. The article is: Team Power Smart Sparks Increase in Low-Priority, Repetitive Behaviors. Social Marketing Quarterly September 2014 20: 165-185, first published on July 16, 2014 doi:10.1177/1524500414541098. Note however that, for the reasons explained in the case study, in its early years this province-wide program has addressed a range of behaviours rather than just a few of the highest priority ones.

Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com

Hello Jay,

Thanks. I will look up that article.

Brian MacNamee
energyXchange.eu
www.energyXchange.eu