Hi, I am wondering if anyone out there has any experience developing a CBSM campaign that has a focus on encouraging citizens to provide public testimony (either in person, by phone, or via email). Would that be an appropriate 'end state behavior' in the first place?
Thanks!
-Liz
Liz
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I'm not sure if this program is based on social marketing, but I know that the Citizen Action Training Program is focused on encouraging civic engagement. You might be able to look to their model for answers to some of your questions. http://pugetsoundcats.org/
Cammy Mills
Outreach and Education Coordinator
Kitsap Public Works, Stormwater Division
United States