The Attitude-Behavior Relationship: A Test of Three Models of the Moderating Role of Behavioral Difficulty

Articles
Kaiser, F., & Schultz, P. (2009, January). The attitude-behavior relationship: A test of three models of the moderating role of behavioral difficulty. Journal of Applied Social Psychology, 39(1), 186-207.
The moderating role of behavioral difficulty in the attitude–behavior relationship remains a controversial topic in social psychology. Previous research has been unclear in establ…

The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2006). The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study. Journal of Applied Social Psychology, 36(7), 1758-1780.
A deeper understanding of the attitude-norm-behavior relationship in the environmental field can be obtained by analyzing the dynamic interaction over time between relevant attitu…

Food and Non-Edible, Compostable Waste in a University Dining Facility

Articles
Sarjahani, A., Serrano, E. L. & Johnson, R. (2009). Food and Non-Edible, Compostable Waste in a University Dining Facility. Journal of Hunger and Environmental Nutrition, (4)1, 95-102.
National data indicate that 91 billion pounds of food are lost by consumers and food service annually. With growing concerns about the environment, economy, and food production, i…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing