Intermedia Processes in the Adoption of Tobacco Control Activities among Opinion Leaders in California

Articles
Schuster, D., Valente, T., Skara, S., Wenten, M., Unger, J., Cruz, T., et al. (2006). Intermedia processes in the adoption of tobacco control activities among opinion leaders in California. Communication Theory, 16(1), 91-117.
This study uses the Diffusion of Innovations Theory to examine the role of mass media-generated interpersonal communication in the adoption of antitobacco norms among opinion lead…

Diffusion of Innovations Theory for Alcohol, Tobacco, and Drugs

Articles
Sharma, M., & Kanekar, A. (2008). Diffusion of innovations theory for alcohol, tobacco, and drugs. Journal of Alcohol and Drug Education, 52(1), 3-7.
The hallmark of diffusion of innovations theory is that it deals with dissemination of new ideas and adoption by people in a systematic manner. Diffusion of innovations theory is …

Social Cognitive Theory of Mass Communication

Articles
Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3(3), 265-299.
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influenc…

Social Network Approaches to HIV Prevention: Implications to Community Impact and Sustainability

Articles
Latkin, C., & Knowlton, A. (2005). Social Network Approaches to HIV Prevention: Implications to Community Impact and Sustainability. Community interventions and AIDS (pp. 105-129). New York, NY US: Oxford University Press.
(from the chapter) In the present chapter we propose social theory-based strategies to a network approach to HIV prevention that capitalize on social influence processes. We discu…

A Review and Critique of Rogers' Diffusion of Innovation Theory as it Applies to Organizations

Articles
Lundblad, J. (2003). A review and critique of Rogers' Diffusion of Innovation Theory as it applies to organizations. Organization Development Journal, 21(4), 50-64.
A topic of interest to many organizational researchers and practitioners is the understanding of how new ideas, processes, and products diffuse and spread within and across organi…

Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health

Articles
Moseley, S. (2004). Everett Rogers' diffusion of innovations theory: Its utility and value in public health. Journal of Health Communication, 9(Suppl1), 149-151. doi:10.1080/10810730490271601.
Discusses Everett Rogers' Diffusion of Innovations Theory and its utility and value in public health. The diffusion of communication process that tended to be linear and "individu…

Information and Agricultural Development in Tanzania: A Critique

Articles
Manda, P. A. (2002). Information and agricultural development in Tanzania: A critique. Information Development, 18(3), 181-189.
Provides a critical evaluation of the relationship between the flow of information and the pace and process of agricultural change and development in rural Tanzania. Examines the …

Diffusion of Innovations

Articles
Oldenburg, B., & Glanz, K. (2008). Diffusion of innovations. Health behavior and health education: Theory, research, and practice (4th ed.) (pp. 313-333).
(from the chapter) If outcomes from decades of public health and health behavior intervention research are to be translated into major health improvements, we must understand fact…

Cleaner Technologies for Sustainable Tourism: Caribbean Case Studies

Articles
Yaw Jr., F. (2005). Cleaner technologies for sustainable tourism: Caribbean case studies. Journal of Cleaner Production, 13(2), 117-134.
Tourists are becoming increasingly sophisticated in their selection of tourism destination. A major factor that has been gaining importance in their choice set is the environmenta…

Diffusion of Innovations: A World Tour

Articles
Barker, K. (2004). Diffusion of Innovations: A World Tour. Journal of Health Communication, 9(Suppl1), 131-137.
This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets of Diffusion of…

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