A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

Sex differences in public restroom handwashing behavior associated with visual behavior prompts.

Articles
Johnson, H. D., Sholcosky, D., Gabello, K., Ragni, R., & Ogonosky, N. (2003). Sex differences in public restroom handwashing behavior associated with visual behavior prompts. Perceptual and Motor Skills, 97(3, Pt 1), 805-810.
Handwashing after using the restroom is generally poor across the population, and one common method used to increase the frequency of handwashing is to place signs reminding indiv…

Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study.

Articles
Contzen, N., & Inauen, J., (2015). Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study. Journal of Behavioral Medicine, 38, 956-969.
Handwashing with soap effectively prevents diarrhoea, a leading cause of death in infants. Theory-based interventions are expected to promote handwashing more successfully than st…

Effects of a short messaging service-based skin cancer prevention campaign in adolescents.

Articles
Hingle, M.D., Snyder, A.L., McKenzie, N.E., Thomson, C.A., Logan, R.A., Ellison, E.A., Koch, S.M., & Harris, R.B. (2014). Effects of a short messaging service-based skin cancer prevention campaign in adolescents. American Journal of Preventive Medicine, 47(5), 617-623.
Background: Skin cancer prevention emphasizes early adoption and practice of sun protection behaviors. Adolescence represents a high-risk period for ultraviolet radiation exposure…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing