Environmental Interventions for Litter Control

Articles
Geller, E. S., Witmer, J. F. & Tuso, M. A. (1977). Environmental interventions for litter control.. Journal of Applied Psychology, 62, 3, 344-351.
In 2 experiments, customers entering a grocery store were given a handbill listing specially priced items, and later the disposal locations of handbills left in the store were rec…

The Evaluation of Litter Behavior Modification in a River Environment

Articles
Wagstaff, M. C. & Wilson, B. E. (1988). The evaluation of litter behavior modification in a river environment. Journal of Environmental Education, 20, 1, 39-44.
Evaluated the use of behavioral techniques in modifying the litter collection behavior of commercial rafting groups. 87 treatment Ss and 76 control Ss participated. A verbal appea…

Can One Make a Difference? Exploring the Differential Effects of Norm Salience and the Self-Monitoring Trait on the Norm Focus Theory's Application to Recycling Behavior

Articles
Dakin, S. A. Can one make a difference? Exploring the differential effects of norm salience and the self-monitoring trait on the Norm Focus Theory's application to recycling behavior. Vol. 56. 1998.
This study tested the Norm Focus Theory in the realm of recycling behavior. Results supported the theory's major tenet that making a social norm salient will produce behavior in a…

"Norm"ally Distributed Data: The Differential Effects of Injunctive, Descriptive, and Personal Norms on Littering

Articles
Reno, R. R. "Norm"ally distributed data: The differential effects of injunctive, descriptive, and personal norms on littering. Vol. 52. 1991.

Effective Public Service Announcements: Linking Social Norms to Visual Memory Cues

Articles
Bator, R. J. (1997). Effective public service announcements: Linking social norms to visual memory cues. Dissertation Abstracts International: Section B: The Sciences and Engineering, 58, 6-B,
The purpose of this research was to create and test the effectiveness of antilittering public service announcements (PSAs) that linked different types of visual cues to social dis…

The Theory of Reasoned Action and Self-Construals: Understanding Recycling in Hawaii

Articles
Park, Hee Sun; Levine, Timothy R; Sharkey, William F (1998). The theory of reasoned action and self-construals: Understanding recycling in Hawaii. . Communication Studies, 49, 3, 196-208.
Used the Theory of Reasoned Action (TRA) to predict the behavioral intention to recycle among 201 undergraduate students (aged 18-52 yrs) at the University of Hawaii. Measuri…

Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory

Articles
Oreg, S., & Katz-Gerro, T. (2006). Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory. Environment and Behavior, 38(4), 462-483.
This article builds on Ajzen's theory of planned behavior and on Stern et al.'s value-belief-norm theory to propose and test a model that predicts proenvironmental behavior. In ad…

Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change

Articles
Griskevicius,V., Cialdini, R.B., and Goldstein, N.J. (2008). Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change. International Journal for Sustainability Communication, 3, 5-13.
It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how…

Willingness to Accept Climate Change Strategies: The Effect of Values and Norms

Articles
Nilsson, A., von Borgstede, C., & Biel, A. (2004). Willingness to accept climate change strategies: The effect of values and norms. Journal of Environmental Psychology, 24(3), 267-277.
The present study examined how values, organizational goals and norms influence willingness to accept climate change policy measures within organizations. Respondents were 356 dec…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing