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Designing Effective Instructional Signs with Schema Theory: Case Studies of Polystyrene Recycling

Articles
Werner, C. M., Rhodes, M.U. & Partain, K. K. (1998). Designing effective instructional signs with schema theory: Case studies of polystyrene recycling. Environment and Behavior, 30, 5, 709-735.
Two studies supported the hypothesis that signs designed to create a new polystyrene schema would be more effective than signs that did not address patrons' existing schemata. Sch…

Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling

Articles
Werner, Carol M.; Stoll, Robert; Birch, Paul; White, Paul H. (2002). Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling. Basic and Applied Social Psychology, 24, 3, 185 – 203.
Three field experiments coupled the clinical psychology concept of validation with Elaboration Likelihood Model-Heuristic-Systematic Model theorizing to increase the influence of …

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