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Social Cognitive Theory of Mass Communication

Articles
Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3(3), 265-299.
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influenc…

Information and Agricultural Development in Tanzania: A Critique

Articles
Manda, P. A. (2002). Information and agricultural development in Tanzania: A critique. Information Development, 18(3), 181-189.
Provides a critical evaluation of the relationship between the flow of information and the pace and process of agricultural change and development in rural Tanzania. Examines the …

Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health

Articles
Moseley, S. (2004). Everett Rogers' diffusion of innovations theory: Its utility and value in public health. Journal of Health Communication, 9(Suppl1), 149-151. doi:10.1080/10810730490271601.
Discusses Everett Rogers' Diffusion of Innovations Theory and its utility and value in public health. The diffusion of communication process that tended to be linear and "individu…

Cleaner Technologies for Sustainable Tourism: Caribbean Case Studies

Articles
Yaw Jr., F. (2005). Cleaner technologies for sustainable tourism: Caribbean case studies. Journal of Cleaner Production, 13(2), 117-134.
Tourists are becoming increasingly sophisticated in their selection of tourism destination. A major factor that has been gaining importance in their choice set is the environmenta…

Thought for Fuelling Change: A Review of Three Models for Understanding Environmentally Significant Transitions

Articles
Klupfel, E.J., Pfeiffer, W.C., Filson, G.C. (2003). Thought for fuelling change: A review of three models for understanding environmentally significant transitions. Environmentalist, 23(1), 29-38.
For over a century, western economic development has depended upon the use of combustible hydrocarbons for its energy needs. The 20th century saw the prolific exploitation of foss…

Social Diffusion of Campaign Effects: Campaign-Generated Interpersonal Communication as a Polarizing Mediator of Anti-Tobacco Campaign Effects

Articles
Hwang, Y. (2009). Social diffusion of campaign effects: Campaign-generated interpersonal communication as a polarizing mediator of anti-tobacco campaign effects. Dissertation Abstracts International Section A, 70, Retrieved from PsycINFO database.
Traditionally, campaign effects have been modeled as a result of individuals' direct exposure to campaign messages. A person's indirect exposure to messages through interpersonal …

Diffusion of Innovations through Social Networks of Children

Articles
Kunst, L., & Kratzer, J. (2007). Diffusion of innovations through social networks of children. Young Consumers, 8(1), 36-51.
The paper aims to examine the role of social networks of children on the diffusion of an innovation. Design/methodology/approach: The impact of social networks on the adoptive beh…

The Roles Performed by Peer Educators during Outreach among Heroin Addicts in India: Ethnographic Insights

Articles
Dhand, A. (2006). The roles performed by peer educators during outreach among heroin addicts in India: Ethnographic insights. Social Science & Medicine, 63(10), 2674-2685.
Peer-based outreach is a popular strategy in which former or current drug addicts are employed as peer educators to contact and educate out-of-treatment addicts. This study examin…

Social Network Approaches to HIV Prevention: Implications to Community Impact and Sustainability

Articles
Latkin, C., & Knowlton, A. (2005). Social Network Approaches to HIV Prevention: Implications to Community Impact and Sustainability. Community interventions and AIDS (pp. 105-129). New York, NY US: Oxford University Press.
(from the chapter) In the present chapter we propose social theory-based strategies to a network approach to HIV prevention that capitalize on social influence processes. We discu…

A Review and Critique of Rogers' Diffusion of Innovation Theory as it Applies to Organizations

Articles
Lundblad, J. (2003). A review and critique of Rogers' Diffusion of Innovation Theory as it applies to organizations. Organization Development Journal, 21(4), 50-64.
A topic of interest to many organizational researchers and practitioners is the understanding of how new ideas, processes, and products diffuse and spread within and across organi…

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