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The Check, Clean, Dry Campaign

Cases
See Description section for Results

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
See Description for Results.

Giving Trash the Boot! German Fest & The Boot Mug

Cases
During the first year of the program, the boot mugs were sold for a dollar more than the cost of a regular beer. Within the first two and half-hours, all 5000 were sold. Some were…

Using Verbal and Visual Prompts to Reduce Litter in High Schools in Perth, Australia

Cases
Houghton, S. (1993). Using verbal and visual prompts to control littering in high schools. Educational Studies, 19, 3, 247-254.
Verbal and visual prompts were most effective when used in combination. On average, the number of littered items was reduced to 2.5 in the cafeteria compared to 7.3 items before …

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Analysis of electronic inventories indicated that the prompts did not increase the purchase of targeted items. That is, items that were identified with shelf-talkers (prompts) as…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
In the United States on average households that participate in Ecoteams produce 42% less garbage, use 25% less water, produce 16% less CO2, and use 16% less fuel for transportatio…

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
Evaluation has revealed an increase in pedestrian trips by 3.5%, in bicycle trips by 2.2% and in transit trips by 1.7% Between 1990 and 1994, there was a 6% modal shift from sing…

Using Commitment to Reduce Energy Consumption in Iowa City

Cases
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
During the 1994-1995 program year, "Get in the L, Buy Recycled" has a budget of US$ 275,000. Funding for the campaign came from the State of Washington, participating recycled pr…

Improving Participation in a Newspaper Recycling Program in Apartment Complexes Using Prompts

Cases
Reid, D. H., Luyben, P. D., Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: the effects of prompting and proximity of containers. Environment and Behavior, 8, 471-481.
There was an increase of over 50% in the weight of recycled paper following the implementation of prompts and proximity.

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