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Sounds right: Blending passion for music with wildlife conservation

Julie Cook Kitchener Jun 17, 2024 12:49 pm
Hi all,    There is an exciting, new, and innovative campaign called Sounds Right in which nature sounds are incorporated into the music tracks of famous musicians such as Brian E…

CHANGE conference – register now!

Julie Cook Kitchener Jun 10, 2024 13:22 pm
Hi all,   The CHANGE conference 2024 in Australia is a fantastic opportunity to connect with professionals who are interested and work in the areas of behaviour and social change.…

The EPA’s food waste toolkit

Julie Cook Kitchener Jun 10, 2024 13:14 pm
Hi all,   There is a food waste toolkit created by the U.S. EPA that some of you might find interesting. It features an eight-step social marketing planning process and materials…

The “Zero Waste” solution: Untrashing the planet one community at a time

Julie Cook Kitchener May 13, 2024 13:11 pm
Hi all,   If you’d like to know more about the most successful zero waste initiatives around the globe, check out world-renowned scientist and activist Paul Connett’s book.  He st…

Solarize campaigns: Harnessing the power of the crowd

Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

Switzerland’s bike to work campaign: Fun, easy, and popular

Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Behavior Selection - Finding Experts to Weigh In

Shuli Rank Bronx May 10, 2024 20:03 pm
Hello everyone, I am wondering how you have gone about finding experts who can weigh in on the impact of a range of conservation behaviors? The reason we have a wide variety of ty…

Denver, Colorado's "Waste No More" Initiative

Julie Cook Kitchener May 6, 2024 13:03 pm
Hi all,   Denver, Colorado is a shining example of waste reduction at its best. They have an ambitious goal of diverting 70% of their waste going to landfill by 2032, and they hav…

Inspiring workplace safety through intrinsic motivation

Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Promoting healthy & sustainable diets: Language matters

Julie Cook Kitchener May 6, 2024 12:47 pm
Hi all,   There are many reasons that people move towards plant-based diets, from concerns about human-caused climate change to better physical health to social influence.   As su…
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