Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Diffusion of an Effective Skin Cancer Prevention Program: Design, Theoretical Foundations, and First-Year Implementation

Articles
Glanz, K., Elliott, T., Steffen, A., O'Riordan, D. (2005). Diffusion of an effective skin cancer prevention program: Design, theoretical foundations, and first-year implementation. Health Psychology, 24(5), 477-487.
This article describes the design and theoretical foundations of the Pool Cool Diffusion Trial and reports 1st-year findings. Aims of the study are to evaluate the effects of 2 st…

The Strength of Weak and Strong Communication Ties in a Community Information Program

Articles
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Conducted a study in 2 lower-class Dutch neighborhoods to show that it is predominantly through weak ties (external sources) that information will be brought into a clique and tha…

Factors Influencing Household Recycling Behavior

Articles
Oskamp, S., Harrington, M. J., Edwards, T. C., Sherwood, D. L., Okuda, S. M., & Swanson, D. C. (1991). Factors influencing household recycling behavior. Environment and Behavior, 23, 4, 494-519.
Conducted telephone interviews to study the recycling behavior, attitudes, and knowledge of 221 adults in a suburban city that had begun a citywide curbside recycling program with…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing