The Attitude-Behavior Relationship: A Test of Three Models of the Moderating Role of Behavioral Difficulty

Kaiser, F., & Schultz, P. (2009, January). The attitude-behavior relationship: A test of three models of the moderating role of behavioral difficulty. Journal of Applied Social Psychology, 39(1), 186-207.

The moderating role of behavioral difficulty in the attitude–behavior relationship remains a controversial topic in social psychology. Previous research has been unclear in…

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    • Energy Efficient Homes
    • Renewable Energy
  • Waste Reduction
    • Recycling
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    • Water Efficiency
  • Tools
    • Attitudes
    • Convenience

Correlates of Pro-Sustainability Orientation: The Affinity Towards Diversity

Corral-Verdugo, V., Bonnes, M., Tapia-Fonllem, C., Fraijo-Sing, B., Frías-Armenta, M., & Carrus, G. (2009). Correlates of pro-sustainability orientation: The affinity towards diversity. Journal of Environmental Psychology, 29(1), 34-43.

The concept of affinity towards diversity (ATD) is introduced and illustrated with two studies on the psychological drivers of pro-sustainability orientation and environmentally…

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  • Energy
    • Energy Efficient Homes
  • Transportation
    • Biking
    • Walking
  • Waste Reduction
    • Reuse
    • Source Reduction
  • Water
    • Water Efficiency
  • Tools
    • Attitudes

Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

Thørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

This study investigated whether the behavioral influence of personal norms with regard to repeated pro-social behavior depends on direct experience of this behavior. Based on…

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    • Food
  • Tools
    • Attitudes
    • Norms

The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study

Thogersen, J., & Ölander, F. (2006). The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study. Journal of Applied Social Psychology, 36(7), 1758-1780.

A deeper understanding of the attitude-norm-behavior relationship in the environmental field can be obtained by analyzing the dynamic interaction over time between relevant…

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    • Attitudes
    • Convenience
    • Norms

Social Norms and Cooperation in Real-life Social Dilemmas

Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.

The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study…

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  • Energy
    • Energy Efficient Lighting
  • Transportation
    • Mass Transit
  • Waste Reduction
    • Recycling
  • Tools
    • Norms

The Motivational Roots of Norms for Environmentally Responsible Behavior

Thøgersen, J. (2009). The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, 31(4), 348-362. doi:10.1080/01973530903317144.

How internalized and integrated into the person's cognitive and goal structures are norms guiding environmentally desirable behavior? In two surveys (N=206 and N=200), subjective…

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  • Waste Reduction
    • Recycling
  • Tools
    • Norms

Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers

Tanner, C., & Kast, S. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology & Marketing, 20(10), 883-902. doi:10.1002/mar.10101.

Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study…

  • Agriculture
    • Food
  • Waste Reduction
    • Green Procurement
  • Tools
    • Attitudes
    • Norms

Eating Clean and Green? Investigating Consumer Motivations Towards the Purchase of Organic Food

Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104. doi:10.1016/j.ausmj.2010.01.001.

Growing consumer concern for health and environment issues has resulted in increased attention towards the purchase and consumption of organic food. This has driven an increase in…

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  • Tools
    • Attitudes
    • Norms

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior

Harland, P., Staats, H. & Wilke-Henk, A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 12, 2505-2528.

The value of personal norms (S. H. Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (J. Vining and A. Ebreo, 1992), but not in addition to…

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    • Food
  • Transportation
    • Walking
  • Water
    • Water Efficiency
  • Tools
    • Attitudes
    • Norms

The Importance of Beliefs and Purchase Criteria in the Choice of Eco-labeled Food Products

Grankvist, G., & Biel, A. (2001). The importance of beliefs and purchase criteria in the choice of eco-labeled food products. Journal of Environmental Psychology, 21(4), 405-410. doi:10.1006/jevp.2001.0234.

Examined importance attached to purchase criteria, beliefs about the characteristics of eco-labeled alternatives of food products, and prescriptive norm strength as potential…

  • Agriculture
    • Food
  • Tools
    • Attitudes
    • Norms

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