Memorable messages and the H1N1 flu virus.

Articles
Miczo, N., Danhour, E., Lester, K. E., & Bryant, J. (2013). Memorable messages and the H1N1 flu virus. Western Journal of Communication, 77(5), 625-644.
This study applied the control theory explanation of memorable message to H1N1 prevention. Participants (N = 204) described an H1N1 prevention memorable message and then evaluated…

Food safety education: What should we be teaching to consumers?

Articles
Medeiros, L. C., Hillers, V. N., Kendall, P. A., & Mason, A. (2001). Food safety education: What should we be teaching to consumers? Journal of Nutrition Education, 33(2), 108-113.
Food safety education is most effective when messages are targeted toward changing behaviors most likely to result in foodborne illness. The 5 major control factors for pathogens …

Deficient knowledge of multidrug‐resistant bacteria and preventive hygiene measures among primary healthcare personnel.

Articles
Mamhidir, A. G., Lindberg, M., Larsson, R., Fläckman, B., & Engström, M. (2011). Deficient knowledge of multidrug‐resistant bacteria and preventive hygiene measures among primary healthcare personnel. Journal of Advanced Nursing, 67(4), 756-762.
Aim: This paper is a report of a study conducted to describe primary healthcare personnel’s knowledge of multidrug-resistant and preventive hygiene measures.  Background: The gro…

Evaluation of a health education intervention on knowledge and attitudes of food handlers working in a medical college in Delhi, India.

Articles
Malhotra, R., Lal, P., Prakash, S. K., Daga, M. K., & Kishore, J. (2008). Evaluation of a health education intervention on knowledge and attitudes of food handlers working in a medical college in Delhi, India. Asia-Pacific Journal of Public Health, 20(4), 277-286.
The present study assessed change in knowledge, attitudes, and self-reported hand-washing practices of 136 food handlers 3 months after providing them health education using poste…

Effect of Intensive Handwashing Promotion on Childhood Diarrhea in High-Risk Communities in Pakistan: A Randomized Controlled Trial.

Articles
Luby, S. P., Agboatwalla, M., Painter, J., Altaf, A., Billhimer, W. L., & Hoekstra, R. M. (2004). Effect of Intensive Handwashing Promotion on Childhood Diarrhea in High-Risk Communities in Pakistan: A Randomized Controlled Trial. JAMA: Journal of the American Medical Association, 291(21), 2547-2554.
Examined whether promoting washing hands with antibacterial or plain soap decreased diarrhea among children (under 15 yrs old) at the highest risk of death from diarrhea in Karach…

Hand washing among school children in Bogotá, Colombia.

Articles
Lopez-Quintero, C., Freeman, P., & Neumark, Y. (2009). Hand washing among school children in Bogotá, Colombia. American Journal of Public Health, 99(1), 94-101.
Objectives: We assessed hand-washing behaviors and intentions among school children in Bogotá, Colombia, to help identify and overcome barriers to proper hygiene practices.  Meth…

Alcohol-based hand-disinfection reduced children's absence from Swedish day care centers.

Articles
Lennell, A., Kühlmann-Berenzon, S., Geli, P., Hedin, K., Petersson, C., Cars, O., . . . Fredlund, H. (2008). Alcohol-based hand-disinfection reduced children's absence from Swedish day care centers. Acta Paediatrica, 97(12), 1672-1680.
Aim: To determine if the use of alcohol-based hand-disinfection as a complement to regular hand washing at daycare centers (DCCs) can reduce the childhood rate of absenteeism.  M…

Coping with the threat of severe acute respiratory syndrome: Role of threat appraisals and coping responses in health behaviors.

Articles
Lee-Baggley, D., DeLongis, A., Voorhoeave, P., & Greenglass, E. (2004). Coping with the threat of severe acute respiratory syndrome: Role of threat appraisals and coping responses in health behaviors. Asian Journal of Social Psychology, 7(1), 9-23.
The present study examines the psychological impact of severe acute respiratory syndrome (SARS) by exploring the coping strategies and health behaviors enacted in response to the …

Predictors of infectious disease symptoms in inner city households.

Articles
Larson, E. L., Lin, S. X., & Gomez-Pichardo, C. (2004). Predictors of infectious disease symptoms in inner city households. Nursing Research, 53(3), 190-197.
Background: Despite the fact that hygienic practices have been associated with reduced risk of infection for decades, the potential role of specific home hygiene and cleaning prac…
CBSM Recommends

Testing the effects of social norms and behavioral privacy on hand washing: A field experiment.

Articles
Lapinski, M. K., Maloney, E. K., Braz, M., & Shulman, H. C. (2013). Testing the effects of social norms and behavioral privacy on hand washing: A field experiment. Human Communication Research, 39(1), 21-46.
A 2-part study examines the influence of normative messages on college males’ hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a ta…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing