The Application of Persuasion Theory to the Development of Effective Proenvironmental Public Service Announcements

Articles
Bator, Renee J; Cialdini, Robert B. (2000). The application of persuasion theory to the development of effective proenvironmental public service announcements. . Journal of Social Issues, 56, 3, 527-541.
The goal of this article is to provide specific guidelines to help create effective proenvironmental public service announcements (PSAs). Campaign designers are encouraged to …

The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective

Articles
Fisher, Robert J; Ackerman, David. (1998). The effects of recognition and group need on volunteerism: A social norm perspective. . Journal of Consumer Research, 25, 3, 262-275.
The significance of volunteering for both individuals and society has lead to numerous studies on this behavior across the social sciences. However, virtually no prior researc…

Support for Environmental Protection: The Role of Moral Norms

Articles
Stern, P. C., Dietz, T., & Black, J. S. (1986). Support for environmental protection: The role of moral norms. Population and Environment, Behavioral and Social Issues, 8, 3-4, 204-222.
Presents a theoretical model that traces support for environmental protection to a social-psychological process involving the activation of moral norms against harming innocent pe…

An Analysis of Normative Messages in Signs at Recreation Settings

Articles
Winter, Patricia L.; Cialdini, Robert B.; Bator, Renee J.; Rhoads, Kelton; Sagarin, Brad J. (1998). An Analysis of Normative Messages in Signs at Recreation Settings. Journal of Interpretation Research, 3, 1, 39-47.
A systematic evaluation of signs and messages at 42 recreation areas in California and Arizona focused on type of site, managing agency, density of message locales, sign attribute…

The New Environmental Paradigm and Personal Norms

Articles
Widegren, Oerjan. (1998). The new environmental paradigm and personal norms. Environment & Behavior, 30, 1, 75-100.
Using data from a nationwide representative sample of 1,018 Swedes (aged 18-80 yrs) and from members and activists of Swedish environmental organizations, proenvironmental b…

Integrating Social Value Orientation and the Consideration of Future Consequences within the Extended Norm Activation Model of Proenvironmental Behaviour

Articles
Joireman, J. A.; Lasane, T. P.; Bennett, J.; Richards, D.; Solaimani, S. (2001). Integrating social value orientation and the consideration of future consequences within the extended norm activation model of proenvironmental behaviour.. British Journal of Social Psychology, 40, 1, 133-155.
This study integrates social value orientation (D. M. Messick & C. G. McClintock, 1968) and the consideration of future consequences (CFC; A. Strathman et al, 1994) within the…

Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs

Articles
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory

Articles
Oreg, S., & Katz-Gerro, T. (2006). Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory. Environment and Behavior, 38(4), 462-483.
This article builds on Ajzen's theory of planned behavior and on Stern et al.'s value-belief-norm theory to propose and test a model that predicts proenvironmental behavior. In ad…

Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

Toward a Coherent Theory of Environmentally Significant Behavior

Articles
Stern, Paul C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56, 3, 407-424.
Develops a conceptual framework for advancing theories of environmentally significant individual behavior and reports on the attempts of the author's research group and othe…

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