Combining Behavioral Theories to Predict Recycling Involvement

Articles
Oom Do Valle, P., Rebelo, E., Reis, E., & Menezes, J. (2005). Combining Behavioral Theories to Predict Recycling Involvement. Environment and Behavior, 37(3), 364-396. doi:10.1177/0013916504272563.
This study merges insights from two well-known attitude-behavior theories—the theory of planned behavior and the model of altruistic behavior—with elements from two broader models…

Signs that Encourage Internalized Recycling: Clinical Validation, Weak Messages and 'Creative Elaboration'

Articles
Werner, C., White, P., Byerly, S., & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and 'creative elaboration.'. Journal of Environmental Psychology, 29(2), 193-202.
Two experiments examined clinical validation’s ability to increase examination of a persuasive message and increase long-term recycling. In Experiment 1, validating (acknowledging…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing