Social Psychology and the Stimulation of Recycling Behaviors: The Block Leader Approach

Articles
Burn, S. M. (1991). Social psychology and the stimulation of recycling behaviors: The block leader approach. Journal of Applied Social Psychology, 21, 8, 611-629.
Evaluated 2 treatments designed to increase participation in a city-sponsored curbside recycling program. In the block leader (BL) condition, in which 41 homes took part, citize…

How Influential is the Auditor? Determinants of Sales Effectiveness in Energy Conservation Programs

Articles
Brown, M. A., Berry, L. G., White, D. L. & Trumble, D. (1988). How influential is the auditor? Determinants of sales effectiveness in energy conservation programs. Energy Systems and Policy, 12, 135-149.
This paper examines the determinants of auditor effectiveness in selling energy conservation to homeowners and reports the results of an analysis of the effectiveness of the energ…

Applying Social Psychology to Desegregation and Energy Conservation. Special Issue: Illustrating the Value of Basic Research

Articles
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Presents 2 examples of social psychology in action in dealing with an immediate crisis and a gradual problem. The immediate crisis occurred when a school system was desegregated, …

The Short List: The Most Effective Actions U.S. Households Can Take to Curb Climate Change

Articles
Gardner, G.T. & Stern, P.C. (2008, September/October). The Short List: The Most Effective Actions U.S. Households Can Take to Curb Climate Change
Individual and household actions now directly cause approximately 38% of total national carbon dioxide emissions, and that percentage has increased in recent years.  These emissio…

Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive versus Proscriptive Messages

Articles
Winter, P.L., Sagarin, B.J., Rhoads, K., Barrett, D.W., Cialdini, R.B. (2000). Choosing to encourage or discourage: Perceived effectiveness of prescriptive and proscriptive messages. Environmental Management, 2(6): 588-594.
The estimated cost of repairing damage caused to recreational sites annually is in the hundreds of millions of dollars. These depreciative activities also reduce the quality of vi…

Fleet Conversion in Local Government: Determinants of Driver Fuel Choice for Bi-Fuel Vehicles

Articles
Johns, K., Khovanova, K., & Welch, E. (2009, May). Fleet conversion in local government: Determinants of driver fuel choice for bi-fuel vehicles. Environment and Behavior, 41(3), 402-426.
This study evaluates the conversion of one local government’s fleet from gasoline to bi-fuel E-85, compressed natural gas, and liquid propane gas powered vehicles at the midpoint …

What Affects Use of Pretrip Public Transport Information?: Empirical Results of a Qualitative Study

Articles
Farag, S., Lyons, G. (2008). What affects use of pretrip public transport information?: Empirical results of a qualitative study. Transportation Research Record, (2069), pp. 85-92.
With the rise of the Internet and mobile phone, various forms of public transport information services have emerged that enable people to make better informed travel choices. Neve…

The Environmentalist who Cried Drought: Reactions to Repeated Warnings about Depleting Resources Under Conditions of Uncertainty

Articles
Joireman, J., Posey, D., Truelove, H., & Parks, C. (2009). The environmentalist who cried drought: Reactions to repeated warnings about depleting resources under conditions of uncertainty. Journal of Environmental Psychology, 29(2), 181-192.
Three studies examined the impact of warnings about depleting resources. In Study 1, participants played 16 trials of a 5-person resource dilemma game with complete resource uncer…

Signs that Encourage Internalized Recycling: Clinical Validation, Weak Messages and 'Creative Elaboration'

Articles
Werner, C., White, P., Byerly, S., & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and 'creative elaboration.'. Journal of Environmental Psychology, 29(2), 193-202.
Two experiments examined clinical validation’s ability to increase examination of a persuasive message and increase long-term recycling. In Experiment 1, validating (acknowledging…

School Travel Plans: Overcoming Barriers to Implementation

Articles
Baslington, H. (2008). School travel plans: Overcoming barriers to implementation. Transport Reviews, 28(2), 239-258.
The number of primary school children travelling to school by car has almost doubled in 20 years. A governmental policy response is to introduce school travel plans. The paper rai…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing