Increasing Blood Donor Pledge Fulfillment

Articles
Pittman, T. S., Pallak, M. S., Riggs, J. M., & Gotay, C. C. (1981). Increasing blood donor pledge fulfillment. Personality and Social Psychology Bulletin, 7, 2, 195-200.
Two studies conducted during campus blood drives assessed two techniques derived from a commitment and social support analysis that were designed to increase the rate of pledge fu…

Getting to Yes: Negotiating Agreement without Giving In

Articles
Fisher, R. & Ury, W. (1981). Getting to yes: Negotiating agreement without giving in. Markham, Ontario: Penguin Books.

Communication of Innovations

Articles
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of innovations. New York: Free Press.

Soap Opreas for Social Change: Toward a Methodology for Entertainment-Education Television

Articles
Nariman, H. N. (1993). Soap opreas for social change: Toward a methodology for entertainment-education television. (pp. 143). Westport, CT: Praeger.

Ecological Literacy: Education and the Transition to a Postmodern World

Articles
Orr, D. W. (1992). Ecological literacy: Education and the transition to a postmodern world.. New York: State University of New York Press.

Education and the Environment: Learning to Live with Limits

Articles
Smith, G. A. (1992). Education and the environment: Learning to live with limits. (pp. 185). New York: State University of New York Press.

The Supermarket Tour: A Handbook for Education and Action

Articles
White, P. (1990). The supermarket tour: A handbook for education and action. (pp. 58). Toronto, Ontario: Ontario Public Interest Research Group.

Understanding Attitudes and Predicting Social Behavior

Articles
Ajzen, I. & Fishbein, M. (1980). Attitutes and behavior. In I.J. Ajzen & M. Fishbein (Ed.). Understanding attitudes and predicting social behavior. (pp. 12-27). N.J.: Prentice-Hall: Englewood Cliffs.

Energy and Material Resources: Attitudes, Values, and Public Policy

Articles
Dunlap, R. E., Grieneeks, J. K. & Rokeach, M. (1983). Human values and pro-environmental behavior. In W. D. Conn (Ed.). Energy and material resources: Attitudes, values, and public policy. (pp. 145-168). Boulder, CO: Westview.

Energy Efficiency Means No Regrets

Articles
Assenza, Marit P (1996). Energy efficiency means no regrets. Forum for Applied Research and Public Policy , 11, 82-85.
Should we wait and see how hot it's going to get or should we act now to prevent global warming caused by greenhouse gases? Marit P. Assenza, a management consultant in Oslo, No…

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