The Roles Performed by Peer Educators during Outreach among Heroin Addicts in India: Ethnographic Insights

Articles
Dhand, A. (2006). The roles performed by peer educators during outreach among heroin addicts in India: Ethnographic insights. Social Science & Medicine, 63(10), 2674-2685.
Peer-based outreach is a popular strategy in which former or current drug addicts are employed as peer educators to contact and educate out-of-treatment addicts. This study examin…

Social Diffusion of Campaign Effects: Campaign-Generated Interpersonal Communication as a Polarizing Mediator of Anti-Tobacco Campaign Effects

Articles
Hwang, Y. (2009). Social diffusion of campaign effects: Campaign-generated interpersonal communication as a polarizing mediator of anti-tobacco campaign effects. Dissertation Abstracts International Section A, 70, Retrieved from PsycINFO database.
Traditionally, campaign effects have been modeled as a result of individuals' direct exposure to campaign messages. A person's indirect exposure to messages through interpersonal …

Applicability of Diffusion of Innovations Framework to Best Practice Applications of Human Performance Technology

Articles
May, S. (2005). Applicability of Diffusion of Innovations framework to best practice applications of Human Performance Technology. Dissertation Abstracts International Section A, 66, Retrieved from PsycINFO database.
For over half a century, research has been conducted on how innovations spread within social or organizational environments. Diffusion of Innovations (DoI) research contributes to…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J., & Beniger, J. (1981). Diffusion of Energy-Conserving Innovations. Journal of Social Issues, 37(2), 150.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Discusses diffusion processes and…

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Articles
Trusov, M., Bucklin, R., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90-102.
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because so…

Diffusion of an Effective Skin Cancer Prevention Program: Design, Theoretical Foundations, and First-Year Implementation

Articles
Glanz, K., Elliott, T., Steffen, A., O'Riordan, D. (2005). Diffusion of an effective skin cancer prevention program: Design, theoretical foundations, and first-year implementation. Health Psychology, 24(5), 477-487.
This article describes the design and theoretical foundations of the Pool Cool Diffusion Trial and reports 1st-year findings. Aims of the study are to evaluate the effects of 2 st…

The Strength of Weak and Strong Communication Ties in a Community Information Program

Articles
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Conducted a study in 2 lower-class Dutch neighborhoods to show that it is predominantly through weak ties (external sources) that information will be brought into a clique and tha…

Factors Influencing Household Recycling Behavior

Articles
Oskamp, S., Harrington, M. J., Edwards, T. C., Sherwood, D. L., Okuda, S. M., & Swanson, D. C. (1991). Factors influencing household recycling behavior. Environment and Behavior, 23, 4, 494-519.
Conducted telephone interviews to study the recycling behavior, attitudes, and knowledge of 221 adults in a suburban city that had begun a citywide curbside recycling program with…

The Collective Dynamics of Smoking in a Large Social Network

Articles
Christakis, N. A., & Fowler, J. H. (2008). The Collective Dynamics of Smoking in a Large Social Network. New England Journal of Medicine, 358(21) 2249-2258.
Background: The prevalence of smoking has decreased substantially in the United States over the past 30 years. We examined the extent of the person-to-person spread of smoking beh…

Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach

Articles
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
We describe an education and behavior change program with a multi-level approach. The program goal is to change how people think about, use, store, and dispose of toxic household …

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