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Social Diffusion of Campaign Effects: Campaign-Generated Interpersonal Communication as a Polarizing Mediator of Anti-Tobacco Campaign Effects
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Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
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The Strength of Weak and Strong Communication Ties in a Community Information Program
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Factors Influencing Household Recycling Behavior
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The Collective Dynamics of Smoking in a Large Social Network
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Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach
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