Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Sex differences in public restroom handwashing behavior associated with visual behavior prompts.

Articles
Johnson, H. D., Sholcosky, D., Gabello, K., Ragni, R., & Ogonosky, N. (2003). Sex differences in public restroom handwashing behavior associated with visual behavior prompts. Perceptual and Motor Skills, 97(3, Pt 1), 805-810.
Handwashing after using the restroom is generally poor across the population, and one common method used to increase the frequency of handwashing is to place signs reminding indiv…

Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study.

Articles
Contzen, N., & Inauen, J., (2015). Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study. Journal of Behavioral Medicine, 38, 956-969.
Handwashing with soap effectively prevents diarrhoea, a leading cause of death in infants. Theory-based interventions are expected to promote handwashing more successfully than st…

Effects of a short messaging service-based skin cancer prevention campaign in adolescents.

Articles
Hingle, M.D., Snyder, A.L., McKenzie, N.E., Thomson, C.A., Logan, R.A., Ellison, E.A., Koch, S.M., & Harris, R.B. (2014). Effects of a short messaging service-based skin cancer prevention campaign in adolescents. American Journal of Preventive Medicine, 47(5), 617-623.
Background: Skin cancer prevention emphasizes early adoption and practice of sun protection behaviors. Adolescence represents a high-risk period for ultraviolet radiation exposure…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing