Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

How Do Socio-demographic and Psychological Factors Relate to Households Direct and Indirect Energy Use and Savings?

Articles
Abrahamse, W. & Steg, L. (2009). How Do Socio-demographic and Psychological Factors Relate to Households Direct and Indirect Energy Use and Savings?. Journal of Economic Psychology, 30, 711-720.
Households constitute an important target group for energy conservation. They not only use energy in a direct way (gas, electricity and fuel) but also in an indirect way (embedded…

Creative Innovation or Crazy Irrelevance? The Contribution of Group Norms and Social Identity to Creative Behavior

Articles
Adarves-Yorno, I., Postmes, T., & Haslam, S. (2007). Creative innovation or crazy irrelevance? The contribution of group norms and social identity to creative behavior. Journal of Experimental Social Psychology, 43(3), 410-416. doi:10.1016/j.jesp.2006.02.013.
This paper develops an analysis of innovative behavior and creativity that is informed by the social identity perspective. Two studies manipulated group norms and analyzed their i…

Comparing Normative Influences as Determinants of Environmentally Conscious Behaviours Between the USA and Japan

Articles
Ando, K., Ohnuma, S., & Chang, E. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian Journal of Social Psychology, 10(3), 171-178. doi:10.1111/j.1467-839X.2007.00223.x.
The present study explored the influences of subjective and descriptive norms on environmentally conscious behaviours between the USA and Japan. It was predicted that subjective n…

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

Articles
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two…

Covenants without Swords: Group Identity, Norms, and Communications in Social Dilemmas

Articles
Bicchieri, C. (2002). Covenants without swords: Group identity, norms, and communications in social dilemmas. Rationality and Society, 14(2), 192-228. doi:10.1177/1043463102014002003.
In one-shot social dilemma experiments, cooperation rates dramatically increase if subjects are allowed to communicate before making a choice. There are two possible explanations …

Group Norms, Physical Distance, and Ecological Efficiency in Common Pool Resource Management

Articles
Brucks, W., Reips, U., & Ryf, B. (2007). Group norms, physical distance, and ecological efficiency in common pool resource management. Social Influence, 2(2), 112-135. doi:10.1080/15534510701193436.
Earlier research has repeatedly shown that people tend to follow group norms when using common pool resources. The present commons dilemma study seeks to extend these findings wit…

Emotions, Habits and Rational Choices in Ecological Behaivours: The Case of Recycling and Use of Public Transportation

Articles
Carrus, G., Passafaro, P., & Bonnes, M. (2008). Emotions, habits and rational choices in ecological behaviours: The case of recycling and use of public transportation. Journal of Environmental Psychology, 28(1), 51-62. doi:10.1016/j.jenvp.2007.09.003.
Two field studies examined the role of attitudes, subjective norms, perceived control, anticipated emotions, past behaviour and desire in the prediction of pro-environmental behav…

Linking Social Norms to Efficient Conservation Investment in Payments for Ecosystem Services

Articles
Chen, X., Lupi, F., He, G., & Liu, J. (2009). Linking social norms to efficient conservation investment in payments for ecosystem services. PNAS Proceedings of the National Academy of Sciences of the United States of America, 106(28), 11812-11817. doi:10.1073/pnas.0809980106.
An increasing amount of investment has been devoted to protecting and restoring ecosystem services worldwide. The efficiency of conservation investments, including payments for ec…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

Internal and External Influences on Pro-environmental Behavior: Participation in a Green Electricity Program

Articles
Clark, C., Kotchen, M., & Moore, M. (2003). Internal and external influences on pro-environmental behavior: Participation in a green electricity program. Journal of Environmental Psychology, 23(3), 237-246. doi:10.1016/S0272-4944(02)00105-6.
This paper integrates themes from psychology and economics to analyze pro-environmental behavior. Increasingly, both disciplines share an interest in understanding internal and ex…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing