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What if we understood our current ecological crisis as a “Human Behavioral Crisis”? That is how researchers, Merz et al (2023), have described it. In their paper, they a…
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What are the best strategies to keep compostables out of residential trash bins? In 2016, StopWaste, the City of Fremont in California, and Action Research partnered on…
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The percentage of Americans reporting ownership of an electric vehicle (EV) increased from 4% in 2023 to 7% in 2024. This may be in part due to the Biden Administration…
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Climate change is contributing to more frequent and severe natural disasters worldwide. What makes communities resilient in these situations?
One important element th…
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You may know about Cape Town, South Africa’s struggles with water shortages several years ago. You may be less familiar with how cleverly they used behavioral science to…
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The Pacific Northwest Social Marketing Association is excited to host the 12th annual SPARKS conference on December 9th and 10th at Cascadia College in Bothell, Washing…
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If you’d like to learn more about framing your conservation messages, this resource may be for you. Conservation Optimism has created a helpful communication toolkit th…
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I’ve got an example for you of a high-quality littering prevention campaign in California. Action Research partnered with the Orange County Stormwater Program (h20c.org)…
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Rare and Rewiring America have teamed up to lead an event called, “Sparking change to electrify clean energy adoption”. This will be a conversation about how behavioral …
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Residential building energy use is a critical sector in decarbonizing, as it makes up about 20% of total GHG emissions in the United States. Electrification, replacing …
