Consumer Adaptation to Gasoline Price Increases

Articles
Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

Responding to Environmental Concerns: What Factors Guide Individual Action?

Articles
Axelrod, L. J. & Lehman, D. R. (1993). Responding to environmental concerns: What factors guide individual action? . Journal of Environmental Psychology, 13, 2, 149-159.
Examined the motivational role played by 3 classes of outcomes (tangible rewards, social acceptance, and acting in accordance with one's principles) in predicting environmentally …

"Consciousness" in Energy Conservation Behavior: An Exploratory Study

Articles
Heslop, L. A., Moran, L. & Cousineau, A. (1981). "Consciousness" in energy conservation behavior: An exploratory study. Journal of Consumer Research, 8, 3, 299-305.
An analysis of 6 yrs of electricity consumption in Canada, along with questionnaire data, highlights the importance of household characteristics and family size in predicting elec…

Energy Behavior

Articles
Stern, P., & Kirkpatrick, E. (1977, January 1). Energy Behavior. Environment.
This article discusses the current two major schools of thought about energy conservation. One is based on a system of incentives or penalties to change behavior and the other on …

Cognitive Consequences of Legislating Postpurchase Behavior: Growing up with the Bottle Bill

Articles
Kahle, L. R., & Beatty, S. E. Cognitive consequences of legislating postpurchase behavior: Growing up with the bottle bill. Vol. 17. 1987. 828-843.
Examined the variables of (1) attitudes toward returning bottles, (2) intentions, (3) behaviors, (4) subjective norms, and (5) habits as they function within the cognitive context…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing