“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui August 05, 2020 03:32 AM
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

Linking Social Norms to Efficient Conservation Investment in Payments for Ecosystem Services

Articles
Chen, X., Lupi, F., He, G., & Liu, J. (2009). Linking social norms to efficient conservation investment in payments for ecosystem services. PNAS Proceedings of the National Academy of Sciences of the United States of America, 106(28), 11812-11817. doi:10.1073/pnas.0809980106.
An increasing amount of investment has been devoted to protecting and restoring ecosystem services worldwide. The efficiency of conservation investments, including payments for ec…

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