“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies
Linking Social Norms to Efficient Conservation Investment in Payments for Ecosystem Services
Chen, X., Lupi, F., He, G., & Liu, J. (2009). Linking social norms to efficient conservation investment in payments for ecosystem services. PNAS Proceedings of the National Academy of Sciences of the United States of America, 106(28), 11812-11817. doi:10.1073/pnas.0809980106.
