Conservation

Content Analysis: A Technique for Measuring Attitudes Expressed in Environmental Education Literature

Articles
Burrus-Bammel, L. L., Bammel, G., & Kopitsky, K. (1988). Content analysis: A technique for measuring attitudes expressed in environmental education literature. Journal of Environmental Education, 19, 4, 32-37.
Demonstrated a content analysis approach to documentary research involving archive material. The 5 steps of (1) defining the population, (2) determining the sample, (3) isolatin…

The Logic of Competing Information Campaigns: Conflict Over Old Growth and the Spotted Owl

Articles
Lange, J. I. (1993). The logic of competing information campaigns: Conflict over old growth and the spotted owl.. Communication Monographs, 60, 239-257.
This qualitative case study examines the nature of the competing information campaigns offered by environmental and timber industry groups as they conflict over the Northern spott…

Social Marketing to Children about Sharks

Forums
kheffner May 16, 2008 9:54 am
Hello all, I am currently volunteering for an organization and am beginning a project to educate school children about the value of sharks in our oceans. We will be developing…

Florida Clean Marina Program

Cases
Program developed as a multi-media single sector effort to implement a voluntary, partnership-driven, criteria and incentive-based, proactive pollution prevention approach for mar…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing